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The Lorillard hogshead in 1789 featuring a Native American smoking Lorillard Snuff Mill, built 1840, photo 1936. The company was founded by Pierre Abraham Lorillard in 1760. In 1899, the American Tobacco Company organized a New Jersey corporation called the Continental Tobacco Company, which took a controlling interest in many small tobacco companies. [4]
Maverick pack. Mavericks were originally introduced on a limited basis in 1996 and branded as Harley Davidson cigarettes by the Lorillard Tobacco Company. [2] Despite a large advertising campaign during the early-mid 1990s, the relationship between Harley Davidson and Lorillard soured, with each company filing lawsuits against the other; the result was that Lorillard had the right to continue ...
In 1970, Congress banned all tobacco advertising from TV and radio. The following year, Lorillard introduced Maverick, its first new full-flavor cigarette since Old Gold, making heavy use of free samples. Also, as part of its venture in alternative forms of advertising, early in the 1970s Lorillard tried advertising Kent and True in paperback ...
For the first time, the FDA has authorized the marketing of a new tobacco product via its substantial equivalence (SE) pathway, opening the door for Lorillard to begin selling its new Newport Non ...
Lorillard is considered by many to be one of the US' better tobacco companies. Indeed, unlike the situation at peers Altria and Reynolds American , the volume of cigarettes sold by Lorillard is ...
Cigarette maker Lorillard (NYS: LO) reported an 18% jump in its second-quarter earnings on the back of higher sales of its Newport and Maverick brands. However, the company warned that its third ...
In the 1960s, Lorillard specifically targeted African Americans to sell Newport cigarettes. [ citation needed ] Lorillard increased its African American market budget by 87% over 1968 due to increased efforts marketing its menthol cigarette , Newport, to the African American market.
What: Shares of cigarette maker Lorillard (NYS: LO) Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they ...