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Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
This is a list of web analytics software used to collect and display data ... Network traffic monitor 8.4 See web-site ... Bing Webmaster Tools: Microsoft: Cookies ...
As of July 2022, Matomo was used by over a million websites, representing over 2% of all websites with known traffic analysis tools and 6% of all top 10k global websites. [4] [5] It's recommended and used by various public administrations including CNIL, [6] the European Commission [7] and the Italian government. [8]
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3] Google launched the service in November 2005 after acquiring Urchin. [4] [5]
Web traffic is the data sent and received by visitors to a website.Since the mid-1990s, web traffic has been the largest portion of Internet traffic. [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.
Alexa Internet, Inc. was a web traffic analysis company based in San Francisco, California. It was founded as an independent company by Brewster Kahle and Bruce Gilliat in 1996. Alexa provided web traffic data, global rankings, and other information on over 30 million websites. [3] It was acquired by Amazon in 1999 for $250 million in stock. [4]
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