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Nail one's colors to the mast, to commit completely to a course of action, as striking the colors is no longer an option; Flying the flag; Plain sailing; With flying colors - the colors was the national flag flown at sea during battle, a ship would surrender by lowering the colors and the term is now used to indicate a triumphant victory or win ...
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The easiest stylistic device to identify is a simile, signaled by the use of the words "like" or "as". A simile is a comparison used to attract the reader's attention and describe something in descriptive terms. Example: "From up here on the fourteenth floor, my brother Charley looks like an insect scurrying among other insects." (from "Sweet ...
Visual metaphors are one of the most common rhetorical devices used in advertising. [14] An example of a visual metaphor within advertisements can be found many places, but one is from a BMW campaign in 2007. This advertisement showed a large dog with a tiny bowl of food in front of him, and it read, "more power, less consumption."
A simile (/ ˈ s ɪ m əl i /) is a type of figure of speech that directly compares two things. [1] [2] Similes are often contrasted with metaphors, where similes necessarily compare two things using words such as "like", "as", while metaphors often create an implicit comparison (i.e. saying something "is" something else). However, there are ...
A Dictionary of Similes is a dictionary of similes written by the American writer and newspaperman Frank J. Wilstach. In 1916, Little, Brown and Company in Boston published Wilstach's A Dictionary of Similes, a compilation he had been working on for more than 20 years. It included more than 15,000 examples from more than 800 authors, indexing ...
In this well-known experiment, color words were presented in a different color than the word (for example the word "red" would be in the color green) and participants were asked to say the color of the ink. They had difficulty saying green when the word red was printed, meaning they could not inhibit reading words that are attended.
Color plays an important role in setting expectations for a product and communicating its key characteristics. [26] Color is the second most important element that allows consumers to identify brand packaging. [27] Marketers for products with an international market navigate the color symbolism variances between cultures with targeted advertising.