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Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
Download as PDF; Printable version; In other projects Appearance. move to sidebar hide. From Wikipedia, the free encyclopedia. ... United Colours of Benetton.
The following other wikis use this file: Usage on af.wikipedia.org Benetton; Usage on ar.wikipedia.org مجموعة بينيتون; Usage on arz.wikipedia.org
Carlo Benetton (26 December 1943 – 10 July 2018) was an Italian billionaire businessman. He was one of the co-founders of Benetton Group, the Italian fashion brand. In May 2015, Forbes estimated the net worth of Carlo Benetton and each of his three siblings at US$2.9 billion. [1] He had four children and was living in Treviso, Italy. [1]
In 2012, Frare told Life that David's father Bill Kirby expressed the family's feelings on the use of the picture by United Colors of Benetton when he told Frare, "Listen, Therese. Benetton didn't use us, or exploit us. We used them. Because of them, your photo was seen all over the world, and that's exactly what David wanted." [8]
Franca Benetton, Alessandro Benetton, Sabrina Benetton, and Christian Benetton have been appointed board members of the Edizione S.r.l., the main holding of the family, and they will be the ones representing the new generation of the Benettons. Alessandro Benetton was born on 2 March
Gilberto Benetton (19 June 1941 – 22 October 2018) [1] was an Italian billionaire businessman, one of Europe's most influential industrialists. [2] He was a co-founder of Benetton Group, the Italian fashion brand which he started and ran with his three siblings. [2] In October 2018, Forbes estimated the net worth of Gilberto Benetton, and ...
In 2012, he created the United Colors of Benetton's UnHate communication campaign, winner of the Press Grand Prix at Cannes Lions International Festival of Creativity. [31] In 2011, he was named Entrepreneur of the Year by EY. [32] In 2018, he received the Kennedy Prize for placing sustainable development at the center of 21 Invest. [33]