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  2. Custom software - Wikipedia

    en.wikipedia.org/wiki/Custom_software

    Custom software (also known as bespoke software or tailor-made software) is software that is developed specifically for some specific organization or other user. As such, it can be contrasted with the use of out-of-the-box software packages developed for the mass market , such as commercial off-the-shelf software, or existing free software .

  3. Bespoke - Wikipedia

    en.wikipedia.org/wiki/Bespoke

    The word bespoke (/ bəˈspoʊk /) has evolved from a verb meaning 'to speak for something', to its contemporary usage as an adjective. Originally, the adjective bespoke described tailor-made suits and shoes. Later, it described anything commissioned to a particular specification (altered or tailored to the customs, tastes, or usage of an ...

  4. Personalization - Wikipedia

    en.wikipedia.org/wiki/Personalization

    Personalization. Personalization (broadly known as customization) consists of tailoring a service or product to accommodate specific individuals. It is sometimes tied to groups or segments of individuals. Personalization involves collecting data on individuals, including web browsing history, web cookies, and location.

  5. Plug-in (computing) - Wikipedia

    en.wikipedia.org/wiki/Plug-in_(computing)

    Plug-in (computing) Look up plug-in or add-on in Wiktionary, the free dictionary. In computing, a plug-in (or plugin, add-in, addin, add-on, or addon) is a software component that adds a specific feature to an existing computer program. When a program supports plug-ins, it enables customization. [1]

  6. Mass customization - Wikipedia

    en.wikipedia.org/wiki/Mass_customization

    Mass customization is the new frontier in business for both manufacturing and service industries. At its core, is a tremendous increase in variety and customization without a corresponding increase in costs. At its limit, it is the mass production of individually customized goods and services. At its best, it provides strategic advantage and ...

  7. Customerization - Wikipedia

    en.wikipedia.org/wiki/Customerization

    Customerization. Customerization is the customization of products or services through personal interaction between a company and its customers. [1] A company is customerized when it is able to establish a dialogue with individual customers and respond by customizing its products, services, and messages on a one-to-one basis.

  8. Custom car - Wikipedia

    en.wikipedia.org/wiki/Custom_car

    A custom car is a passenger vehicle that has been altered to improve its performance, change its aesthetics, or combine both. Some automotive enthusiasts in the United States want to push "styling and performance a step beyond the showroom floor - to truly craft an automobile of one's own." [2]

  9. Personalized marketing - Wikipedia

    en.wikipedia.org/wiki/Personalized_marketing

    Personalized marketing. Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. Advancements in data collection methods, analytics ...