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Charles Haskell Revson (October 11, 1906 – August 24, 1975) was an American businessman and philanthropist. He was best known as a pioneering figure in the American cosmetics industry as the person who created the first pigment-based nail polish and founded and managed Revlon through five decades.
Natural Wonder Cosmetics the United States cosmetics brand, was operated by Revlon Consumer Products Corporation from 1963 to 2000, when Revlon sold the division to CVC Capital Partners. One of the first products to use the brand was a medicated foundation. Natural Wonder provided Revlon with an economy cosmetics brand throughout the 1980s and ...
In 1950, Revlon introduced a red lipstick and nail enamel called "Where's the Fire?", and later used "Fire and Ice" ads. One of the world's first supermodels, Dorian Leigh, starred in some of Revlon's most memorable advertisements of all time. In 1946, Dorian was covered in purple flowers and wrapped in a pale purple sheet for "Ultra Violet."
Revlon's Fire & Ice ad empowered women to wear makeup for themselves for the first time, taking men out of the equation. It asked questions like, "Do you blush when you find yourself flirting," or "Would you streak your hair with platinum without consulting your husband," and if you answered yes to eight out of the 15 questions, then you were ...
Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer , sunscreen , astringent or base layer for more complex cosmetics .
[citation needed] In 1987, Almay was acquired by Revlon and today it has expanded to a full line of skincare and makeup products. Almay has products for skin, face, lips and eyes. The natural ingredients used include meadowsweet ( Filipendula ulmaria ) for oily skin, grape seed ( Vitis vinifera ) for normal skin, and cucumber ( Cucumis sativus ...
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