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Close-Up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste. [ 1 ] [ 2 ] The brand is marketed worldwide by Unilever [ 3 ] and licensed since 2003 [ 4 ] [ 5 ] to Church & Dwight for the North American market.
Close-Up: marketed by Unilever, [12] it was launched in 1967 and was the first gel toothpaste in the world. [13] Colgate: marketed by Colgate-Palmolive, it is the first toothpaste in a collapsible tube, introduced in 1896, after having been sold in glass jars since 1873. [14]
Close-Up – toothpaste (except the United States) Cream Silk – conditioner (Philippines) Dawn (S.A) – lotion products; Dermalogica (USA) – skincare and spa products; Dimension (Southeast Asia, South Asia, Middle East, North America, South America) Dove Men+Care – shampoo, deodorant, body sprays, shower gel
Toothpaste comes in a variety of colors and flavors, intended to encourage use of the product. The three most common flavorants are peppermint, spearmint, and wintergreen. Toothpaste flavored with peppermint-anise oil is popular in the Mediterranean region. These flavors are provided by the respective oils, e.g. peppermint oil. [18]
Close-Up (toothpaste), a brand of toothpaste sold in Asia by Unilever and in the US by Church & Dwight Close Up (magazine) , a literary magazine active 1927–1933 Close-Up (book) , a 2022 book by Jiwan Parajuli
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Tapas Relia [1] (Gujarati: તપસ રેલીયા; born 11 August 1978) is an Indian music composer and producer, known for his famous advertising campaigns for brands like Close-Up (toothpaste), Domino's Pizza, Amaron Batteries, IPL and Mahabharat.
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