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Coupons are normally described in terms of the "coupon rate", which is calculated by adding the sum of coupons paid per year and dividing it by the bond's face value. [2] For example, if a bond has a face value of $1,000 and a coupon rate of 5%, then it pays total coupons of $50 per year.
Li & Fung was founded in 1906 in Guangzhou by Fung Pak-liu, an English teacher, and Li To-ming, a local merchant whose family owned a porcelain shop. [9] The company name, derived from the founders' surnames, signifies "profit" (Li) and "plentiful" (Fung), reflecting the founders' aspirations.
Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]