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NEON Rated, LLC, doing business as Neon (stylized in all caps), is an American independent film production and distribution company founded in 2017 by CEO Tom Quinn and Tim League, who also was the co-founder of the Alamo Drafthouse Cinema chain. [1] As of 2019, League is no longer involved with daily operations for the company. [6]
Along with the change of "White Stag" to "Made in Oregon", the smaller neon lettering along the bottom of the sign was changed from "Sportswear" to "Old Town," indicating the location of the sign. Other elements of the design remained unaltered: the outline of Oregon and the leaping deer at the top. [15]
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But, LED neon has expanded design possibilities like bendable shapes, gradient lighting, and multicolor displays that traditional neon cannot achieve. [ 32 ] Neon illumination is valuable to invoke the 1940s or 1950s nostalgia in marketing and in the historic restoration of architectural landmarks from the neon era.
Immediately after the sale concluded in January 1972, company officials fanned out across the system to excise the character's image from signs, vehicles and structures. The corporate logo , which formerly featured a beaming Reddy Kilowatt gripping a placard with the company name, was reduced to an unadorned triangle, sometimes with Reddy's ...
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