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According to ITIL, SAM is defined as “…all of the infrastructure and processes necessary for the effective management, control, and protection of the software assets…throughout all stages of their lifecycle.” [1] Fundamentally intended to be part of an organization's information technology business strategy, the goals of SAM are to ...
Express Metrix is a provider of IT asset management software used for PC hardware and software inventory, license management, and software metering. Express Metrix is based in Seattle, Washington, and its software has been deployed on more than two million desktop computers worldwide. [1]
Aprimo is a United States–based company that develops and sells marketing automation software and digital asset management (DAM) technology for marketing and customer experience departments in enterprise organizations. Its software is designed to help manage the behind-the-scenes activities involved in marketing.
While ISO 55001:2014 specifies the requirements for the establishment, implementation, maintenance and improvement of a management system for asset management, referred to as an “asset management system”, it is primarily focused on physical assets with little provision for the management of software assets.
Software asset management is a comprehensive strategy that has to be addressed from top to bottom in an organization to be effective, to minimize risk. A software compliance audit is an important sub-set of software asset management and is covered in the above referenced standards. At its simplest it involves the following:
Image source: Getty Images. 3. AppLovin. While the company may have a quirky name, AppLovin's (NASDAQ: APP) fortunes completely changed with the launch of its AI-powered adtech solution Axon-2 ...
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