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In 2003, DC rewarded the rights to produce Batman, Superman, and Justice League/Justice League Unlimited figures to Mattel. Mattel, who took over production from Hasbro , released their first original comic-style toy line, Batman, in 2003, and it lasted until summer 2005.
Mego was a true pioneer in action figure development, responsible for creating the first carded action figure (for S. S. Kresge's), [5] The first exclusive figures (Bruce Wayne and Dick Grayson for Montgomery Ward's) [6] and expanded their line to include the 1966 Batman TV series-style Batmobile, the Batcycle. and the Batcopter, as well as ...
6" Action Figure Toy Line of DC Superheroes. DC Superheroes is a collection of action figures originally produced by Mattel in early 2006. It is divided into three different lines - the Justice League Unlimited toyline, with figures based on the animated Justice League Unlimited series; the S3: Select Sculpt Series, featuring more comic-accurate figures in the 6" scale; and a 12" figure line.
Batman Unlimited is an action figure line produced by Mattel based on Batman. It inspired a series of direct-to-video animated films and online shorts. [1]
While the Fighting Figures are half the size of the main line. These are double-sized versions of characters previously released as 6" figures. It is a continuation of the Mattel 12" Batman and Mattel 12" DC Superheroes line.
In 2007, Mattel was granted the rights to produce action figures of all DC Comics characters, although the company indicated the agreement excluded the DC Comics imprints Impact Comics, Vertigo, and WildStorm. [1] DC Universe Classics was first announced at San Diego Comic-Con in 2007, with the first wave of action figures on display. [2]
After DC Universe Classics ceased production in 2014, Mattel unveiled figures from the successor line, DC Multiverse, at San-Diego Comic-Con 2015. [1] Unlike the previous line, which primarily focused on comic iterations of the character, it was announced that Multiverse would mix classic comic designs with other media based on DC's characters, such as their films, TV shows and video games.
Movie Masters is an action figure toyline from Mattel based on popular movie franchises, most notably DC Comics.The line has featured characters from the films Superman, Avatar, The Dark Knight trilogy, Green Lantern, and Man of Steel.
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