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A private placement agent or placement agent is a firm assisting fund managers in the alternative asset class (e.g., private equity, [1] infrastructure, real estate, hedge funds, and venture capital) and entrepreneurs/private companies (e.g., start-ups and growth capital companies) seeking to raise private financing through a so-called private placement.
Probitas Partners is an independent, global advisory firm founded in 2001. [1] The company is focused on raising capital as a placement agent for private equity fund sponsors as well as providing portfolio management and liquidity solutions [buzzword], through the private equity secondary market, for investors in private equity.
Eaton Partners is a global placement agent that assists in raising capital for funds managed by some of the largest private equity firms, hedge funds, real assets and real estate funds in the world. The firm is also one of the oldest placement agents in the private funds industry.
Rede Partners operates four lines of business: Fund placement for private equity fund managers, acting as the placement agent. [4] Rede Partners assists private equity firms in fund raising and advises on all the stages and areas of the fundraising process including strategy, documentation and structuring.
Now it's her job to help the company's 35 private-equity partners, including KKR and Apollo, institute plans in their portfolios. ... and placement agents, representing some 3,000 front-office ...
The firm operates three business lines: Fundraising for private equity, private debt, infrastructure and sustainable investing fund managers (as a placement agent). [3] [4] Campbell Lutyens assists private equity firms in raising funds and advises on all stages and aspects of the fundraising process including strategy, documentation and structuring.
Atlantic-Pacific Capital (APC) is an independently owned placement agent.APC has established relationships with a network of institutional investors in North America, Europe, the Middle East, Australasia, and the emerging markets to which it markets private equity funds.
The placement agent landscape is a competitive environment, with many firms providing private equity advisory services to managers across the spectrum. A few placement agents are structured as groups within larger investment banking firms, though a number, like Asante, operate as independent advisors.