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Gerhard Maletzke applied the SMCR model to mass communication in his 1978 book The Psychology of Mass Communication. He sees communication as a form of persuasion. He discusses factors influencing the behavior of the communicators and the outcome of the communication, like the image source and receiver have of each other.
A model of communication is a simplified presentation that aims to give a basic explanation of the process by highlighting its most fundamental characteristics and components. [16] [8] [17] For example, James Watson and Anne Hill see Lasswell's model as a mere questioning device and not as a full model of communication. [10]
[6] [26] Schramm rejects the idea of a passive audience present in linear models of communication. He argues instead that the audience should be understood as a full partner. [27] Feedback is a vital aspect of many forms of communication. It can be used to confirm that the message was received and to mitigate the influence of noise.
Frank Dance's helical model of communication was initially published in his 1967 book Human Communication Theory. [161] [162] [163] It is intended as a response to and an improvement over linear and circular models by stressing the dynamic nature of communication and how it changes the participants. Dance sees the fault of linear models as ...
Barnlund's model of interpersonal communication. The orange circles represent the communicators. The other colored areas symbolize different types of cues. Communication takes place by decoding cues (orange arrows) and encoding behavioral responses (yellow arrows). Barnlund's model is an influential transactional model of communication. It was ...
The conversation about affect theory has been taken up in psychology, psychoanalysis, neuroscience, medicine, interpersonal communication, literary theory, critical theory, media studies, and gender studies, among other fields. Hence, affect theory is defined in different ways, depending on the discipline.
[5] [6] Interpersonal communication is often defined as communication that takes place between people who are interdependent and have some knowledge of each other: for example, communication between a son and his father, an employer and an employee, two sisters, a teacher and a student, two lovers, two friends, and so on.
[12] [10] Shannon and Weaver hold that models of communication should provide good responses to all three problems, ideally by showing how to make communication more accurate and efficient. [10] The prime focus of their model is the technical level, which concerns the issue of how to accurately reproduce a message from one location to another ...