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NEXT is a measure of the ability of a cable to reject crosstalk, so the higher the NEXT value, the greater the rejection of crosstalk at the local connection. It is referred to as near end because the interference between the two signals in the cable is measured at the same end of the cable as the interfering transmitter.
This makes the process more complicated since each participant acts both as sender and receiver. For many forms of communication, feedback is of vital importance, for example, to assess the effect of the communication on the audience. [17] [12] However, it does not carry the same weight in the case of mass communication. Some theorists argue ...
Gerhard Maletzke applied the SMCR model to mass communication in his 1978 book The Psychology of Mass Communication. He sees communication as a form of persuasion. He discusses factors influencing the behavior of the communicators and the outcome of the communication, like the image source and receiver have of each other.
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
Most theorists identify Schramm's model with his 1954 book The process and effects of mass communication and present it as a reaction to earlier models developed in the late 1940s. [2] [3] [15] However, marketing scholar Jim Blythe argues that Schramm's model is of earlier origin and was already present in Schramm's 1949 [a] book Mass ...
A weighted network is a network where the ties among nodes have weights assigned to them. A network is a system whose elements are somehow connected. [1] The elements of a system are represented as nodes (also known as actors or vertices) and the connections among interacting elements are known as ties, edges, arcs, or links.
[1] [5] [6] In contrast, divergence "is a communication strategy of accentuating the differences between you and another person." [7] For example, when a native French speaker uses complex terms that a novice learner might not understand, this divergence highlights the difference in competence between the speaker and the listener. [8]
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and media effects are topics relating to mass media and media culture's effects on individual or an audience's thoughts, attitudes, and behavior. Whether it is written, televised, or spoken, mass media reaches a large audience.