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2. Marketing plan - Wikipedia

   en.wikipedia.org/wiki/Marketing_plan

   A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

3. Category:Business planning - Wikipedia

   en.wikipedia.org/wiki/Category:Business_planning

   Download as PDF; Printable version; ... Business plan competitions (10 P) C. Capital budgeting ... Marketing plan; O. Open Options Corporation;

4. Business plan - Wikipedia

   en.wikipedia.org/wiki/Business_plan

   Download as PDF; Printable version; ... A business plan is a formal written document containing the goals of a business, ... Templates [3] and guides, such as ...

5. Situation analysis - Wikipedia

   en.wikipedia.org/wiki/Situation_analysis

   In marketing, a marketing plan is created to guide businesses on how to communicate the benefits of their products to the needs of potential customer. The situation analysis is the second step in the marketing plan and is a critical step in establishing a long term relationship with customers. [3] The parts of a marketing plan are: Introduction

6. Business model canvas - Wikipedia

   en.wikipedia.org/wiki/Business_Model_Canvas

   The business model canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

7. Go-to-market strategy - Wikipedia

   en.wikipedia.org/wiki/Go-to-market_strategy

   Marketing strategy includes every marketing activity that helps an organization target the market after conducting market research. [14] The go-to-market strategy usually develops during the introduction of new products or services. [citation needed] Marketing strategy covers: [15] the products or services of a business