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However, Bud Light's new partnership with the UFC has garnered more negative attention to the company, specifically from pro-LGBT communities after UFC fighter Sean Strickland, who has expressed disdain for the transgender community, tweeted after the partnership was announced that he was going to "fix" Bud Light and "save the day."
Bud Light long ago lost the crown of the top-selling beer at retail stores. Now it has slipped out of the leadership position in a field that could be even more important: Tap sales.
The world’s largest brewer may have lost as much as $1.4 billion in sales because of the backlash to its brief partnership with a transgender influencer to promote Bud Light beer.
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. It’s only getting worse: The brand has now fallen into third place.
It’s still another blow to Bud Light, which sunk to third place in sales at grocery and convenience stores during the summer. No. 1 is Modelo Especial, made by rival Constellation Brands ...
The backlash continues for Bud Light. ... (Rob Carr/Getty Images) (Rob Carr via Getty Images) In the second quarter, US revenue dropped 10.5%, driven lower by the poor volume performance of Bud Light.
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