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More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process re-engineering to ensure these processes are properly designed, and use a variety of process ...
The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge . The editor-in-chief is Mark Tadajewski ( University of York ).
Vavilla Ramaswamy Sastrulu and Sons (Telugu: వావిళ్ల రామస్వామి శాస్త్రులు అండ్ సన్స్) is a 150-year-old Indian publishing house. It was started by Vavilla Ramaswamy Sastrulu in 1854 in Chennai in a press named Hindu Bhasha Sanjeevini.
S. R. Ramaswamy was born to Mulukanadu Brahmin parents S. Ramachandra Sastri and Sarasvatamma on 29 October 1937 at Bangalore. [6] He comes from a scholarly lineage and is the nephew of the historian and polyglot S. Srikanta Sastri as well as Asthan Vidwan Motaganahalli Subramanya Sastri who was editor of "Ranga Bhoomi" and is credited with "Karnata Malavikagnimitra" & translation of Valmiki's ...
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
Dravidar Kazhagam is a social movement founded by 'Periyar' E. V. Ramasamy.Its original goals were to eradicate the ills of the existing caste and class system including untouchability and on a grander scale to obtain a "Dravida Nadu" (Dravidian Nation) from the Madras Presidency.
For example, the anti-Hindi agitations of 1930s were heavily represented by women of the movement. On 11 September 1938 in Madras, several women including Ramamritham Ammaiyar, Narayani Ammaiyar, Va. Ba. Thamaraikanni Ammaiyar, Munnagaara Azhagiyar and a total of 73 women were arrested for protesting. 37 of these women went to jail with their ...
Indian Institute of Management Bangalore (IIM Bangalore or IIMB) is a reputed business school and an Institute of National Importance located in Bangalore, Karnataka, India. Founded in 1973, it was chronologically the third in the first generation of IIMs to be established, after IIM Calcutta and IIM Ahmedabad , [ 5 ] thereby forming the elite ...