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Their campaign was so successful that, within four months of running the first ad, they attracted additional clients and their "advertising spend" went from $15,000 a year to $30,000 a month. Within six months, their firm was one of the three or four largest advertisers in the nation.
Celebrating the best PR, Experiential and Social campaigns in Aotearoa New Zealand. [5] Portugal: Lisbon International Advertising Festival Group: Lisbon Awards Group: A global advertising award recognized for its prestigious jury members and for gathering in Lisbon some of the biggest names of the advertising and creativity's world.
The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s "iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 to ...
SEE ALSO: McDonald's doubled the price of a popular promotion and many customers are devastated We looked at the company's most successful slogans from the past five decades. Be prepared to be ...
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
Television advertising is one of the most expensive types of advertising; networks charge large amounts for commercial airtime during popular events. The annual Super Bowl football game in the United States is known as the most prominent advertising event on television – with an audience of over 108 million and studies showing that 50% of ...
The most popular variant of the Think Small advertisement features a bare background, with only the VW Beetle in view to shift the reader's focus to the vehicle immediately. Think Small is an advertising campaign for the Volkswagen Beetle , art-directed by Helmut Krone .
In 1906, Ayer was commissioned by the Mutual Life Insurance Company of New York to create an advertising campaign for AT&T Corp. Ayer's successful campaign began with the AT&T ad Twenty million voices, appearing in June, with four more appearing in the following months. Due to the campaign's success, AT&T made Ayer its main advertising agency. [10]