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Language is a huge proponent of communication, as well as a large representation of one's cultural background. Cultural miscommunication often stems from different and conflicting styles of speech and messages. A perfectly normal intonation pattern for a native German speaker may seem angry and aggressive to a foreign listener.
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
As an example we can take Indian way of communication. As one of the biggest populated nation, India has a large diversity in its culture. Though it keeps a unity in its diversity-art, architecture, art forms and culture communicate the standard of living, knowledge, development, technology and imagination of a community.
The study of cross-cultural communication is a global research area. As a result, cultural differences in the study of cross-cultural communication can already be found. For example, cross-cultural communication is generally considered part of communication studies in the US, but is emerging as a sub-field of applied linguistics in the UK.
Inter-cultural communication principles guide the process of exchanging meaningful and unambiguous information across cultural boundaries, that preserves mutual respect and minimises antagonism. Intercultural communication can be defined simply by the communication between people from two different cultures. [ 1 ]
Within the media and pop culture, it has shaped individuals to have certain attitudes that involve race issues thus leading to stereotypes. [11] Technology is an impact that created a bridge that diffused the globalization of culture. It brings together globalization, urbanization and migration and how it has affected today's trends. Before ...
Intercultural dialogue has been used as a tool for increasing understanding in contexts where misunderstandings typically occur. For example, the European Agency for Culture was established by EU members to coordinate intercultural dialogue activities, "focussing on the integration of migrants and refugees in societies through the arts and culture". [4]
Cultural competence, also known as intercultural competence, is a range of cognitive, affective, behavioural, and linguistic skills that lead to effective and appropriate communication with people of other cultures. Intercultural or cross-cultural education are terms used for the training to achieve cultural competence.