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  2. Cross-selling - Wikipedia

    en.wikipedia.org/wiki/Cross-selling

    Cross-selling is a sales technique involving the selling of an additional product or service to an existing customer. In practice, businesses define cross-selling in ...

  3. Upselling - Wikipedia

    en.wikipedia.org/wiki/Upselling

    Upselling is a sales technique where a seller invites the customer to purchase more expensive items, upgrades, or other add-ons to generate more revenue. While it usually involves marketing more profitable services or products, [1] it can be simply exposing the customer to other options that were perhaps not considered.

  4. Contextual advertising - Wikipedia

    en.wikipedia.org/wiki/Contextual_advertising

    Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the user's query. When a visitor does not click on an ad quickly enough (the minimum time a user must click on the ad), the ad automatically changes to the next relevant ad.

  5. Cross elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Cross_elasticity_of_demand

    Cross elasticity of demand of product B with respect to product A (η BA): = / / = > implies two goods are substitutes.Consumers purchase more B when the price of A increases. Example: the cross elasticity of demand of butter with respect to margarine is 0.81, so 1% increase in the price of margarine will increase the demand for butter by 0.81

  6. List of best-selling books - Wikipedia

    en.wikipedia.org/wiki/List_of_best-selling_books

    Having sold more than 600 million copies worldwide, [14] Harry Potter by J. K. Rowling is the best-selling book series in history. The first novel in the series, Harry Potter and the Philosopher's Stone, has sold in excess of 120 million copies, [15] making it one of the best-selling books of all time.

  7. Overselling - Wikipedia

    en.wikipedia.org/wiki/Overselling

    Overselling or overbooking is sale of a volatile good or service in excess of actual supply. Overselling is a common practice in the travel and hospitality sectors, in which it is expected that some people will cancel.

  8. Adverb - Wikipedia

    en.wikipedia.org/wiki/Adverb

    An adverb is a word or an expression that generally modifies a verb, an adjective, another adverb, a determiner, a clause, a preposition, or a sentence.Adverbs typically express manner, place, time, frequency, degree, or level of certainty by answering questions such as how, in what way, when, where, to what extent.

  9. Value-added selling - Wikipedia

    en.wikipedia.org/wiki/Value-added_selling

    Value added selling is one of several sales techniques that relies on building on the inherent value of a product or service. [1] By its nature the value add technique is a more flexible and customized selling approach that requires input from a defined range of average customers .