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Responses to several Likert questions may be summed providing that all questions use the same Likert scale and that the scale is a defensible approximation to an interval scale, in which case the central limit theorem allows treatment of the data as interval data measuring a latent variable.
Level of measurement or scale of measure is a classification that describes the nature of information within the values assigned to variables. [1] Psychologist Stanley Smith Stevens developed the best-known classification with four levels, or scales, of measurement: nominal, ordinal, interval, and ratio.
Survey participants can choose to remain anonymous, though risk being tracked through cookies, unique links and other technology. It is not labour-intensive. Questions can be more detailed, as opposed to the limits of paper or telephones. [25] This method works well if the survey contains several branching questions.
Scaling of data: One of the properties of the tests is the scale of the data, which can be interval-based, ordinal or nominal. [3] Nominal scale is also known as categorical. [6] Interval scale is also known as numerical. [6] When categorical data has only two possibilities, it is called binary or dichotomous. [1]
Survey methodology is "the study of survey methods". [1] As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey data collection, such as questionnaire construction and methods for improving the number and accuracy of responses to surveys.
[1]: 2 These data exist on an ordinal scale, one of four levels of measurement described by S. S. Stevens in 1946. The ordinal scale is distinguished from the nominal scale by having a ranking. [2] It also differs from the interval scale and ratio scale by not having category widths that represent equal increments of the underlying attribute. [3]
Four types of response scales for closed-ended questions are distinguished: Dichotomous, where the respondent has two options. The dichotomous question is generally a "yes/no" close-ended question. This question is usually used in case of the need for necessary validation. It is the most natural form of a questionnaire.
Generalizability is the ability to make inferences from a sample to the population, given the scale one have selected. Reliability is the extent to which a scale will produce consistent results. Test-retest reliability checks how similar the results are if the research is repeated under similar circumstances.