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In 1930, the logo of Unilever was in a sans-serif typeface and all-caps. The current Unilever corporate logo was introduced in 2004 and was designed by Wolff Olins , a brand consultancy agency. The 'U' shape is now made up of 25 distinct symbols, each icon representing one of the company's sub-brands or its corporate values. [ 119 ]
Hindustan Unilever Limited (HUL) is an Indian fast-moving consumer goods company, headquartered in Mumbai. [3] It is a subsidiary of the Anglo-Dutch company Unilever. Its products include foods, beverages, cleaning agents, personal care products and other consumer staples. HUL was established in 1931 as Hindustan Vanaspati Manufacturing Co.
Dove is an American personal care brand owned by the Anglo-Dutch company Unilever. The products are sold in more than 150 countries and are offered for women, men, babies and children. Dove's logo is a silhouette profile of the brand's namesake bird.
On 30 March 2004, Unilever Pakistan accepted an offer of Rs. 1.33 billion for the sale of its Dalda brand and related business of edible oils and fats to the newly incorporated company Dalda Foods (Pvt.) Limited. [17] On 16 January 2014, Unilever Philippines sold the Royal pasta brand to Philippine company RFM Corporation for around Php 2.1 ...
A Wall's ice cream van (Ford Transit) parked in Clacton, England.Unilever continues to use the brand for ice cream in the UK [5] and it has become part of the company's international Heartbrand strategy, where it retains its local ice cream brand but shares one logo and most of the product's lineup with the various other Heartbrand brands across the world.
In September 1929, Unilever was formed by a merger of the operations of Dutch Margarine Unie and British soapmaker Lever Brothers, named as a blend of the two firms' names. [1] By 1930, it employed 250,000 people and in terms of market value, was the largest company in Britain. [7] Unilever was the first modern multinational company. [7]
Logo of Bestfoods Corporation from 1998 to 2000. In 1997, CPC International renamed itself Bestfoods, focusing on packaged food products (including the Hellmann's brand), and spun-off the corn-refining business into a new company called Corn Product International, currently known as Ingredion. [8] Bestfoods was acquired by Unilever in 2000. [9]
The logo of Camay used in 2006-2012. Camay is a British brand of bar soap owned by Unilever. It was introduced in 1926 by Procter & Gamble and was marketed as a "white, pure soap for women," as many soaps of the time were colored to mask impurities. For many years, Camay's slogan has been "Camay: the soap for beautiful women."