enow.com Web Search

Search results

  1. Results from the WOW.Com Content Network
  2. History of marketing - Wikipedia

    en.wikipedia.org/wiki/History_of_marketing

    the history of marketing practice refers to an investigation into the ways that marketing has been practiced; and how those practices have evolved over time as they respond to changing socio-economic conditions; the history of marketing thought refers to an examination of the ways that marketing has been studied and taught

  3. Social studies of marketing - Wikipedia

    en.wikipedia.org/wiki/Social_studies_of_marketing

    The social study of marketing is an interdisciplinary area of social science. It combines perspectives from anthropology, economic sociology, science and technology studies, and cultural studies to study consumption. Work in the area emphasizes the social and cultural dimensions of marketing practices but focuses also on technical and ...

  4. Evolutionary economics - Wikipedia

    en.wikipedia.org/wiki/Evolutionary_economics

    Evolutionary economics is a school of economic thought that is inspired by evolutionary biology.Although not defined by a strict set of principles and uniting various approaches, it treats economic development as a process rather than an equilibrium and emphasizes change (qualitative, organisational, and structural), innovation, complex interdependencies, self-evolving systems, and limited ...

  5. History of economic thought - Wikipedia

    en.wikipedia.org/wiki/History_of_economic_thought

    The Paul Samuelson's (1915–2009) Foundations of Economic Analysis published in 1947 was an attempt to show that mathematical methods could represent a core of testable economic theory. Samuelson started with two assumptions. First, people and firms will act to maximize their self-interested goals.

  6. Uncertainty, Evolution, and Economic Theory - Wikipedia

    en.wikipedia.org/wiki/Uncertainty,_Evolution...

    "Uncertainty, Evolution, and Economic Theory" is an article published in 1950 which was written by economist Armen Alchian. In this article, Alchian delineates an evolutionary approach to describe firms' behavior. His theory embodies principles of biological evolution and natural selection. This article is among the first in the economics ...

  7. Structure–conduct–performance paradigm - Wikipedia

    en.wikipedia.org/wiki/Structure–conduct...

    This model has had direct influence on subsequent industrial economics models such as Porter's five forces analysis. [2] According to the structure–conduct–performance paradigm, the market environment has a direct, short-term impact on the market structure. The market structure then has a direct influence on the firm's economic conduct ...

  8. Adaptive market hypothesis - Wikipedia

    en.wikipedia.org/wiki/Adaptive_market_hypothesis

    The adaptive market hypothesis, as proposed by Andrew Lo, [1] is an attempt to reconcile economic theories based on the efficient market hypothesis (which implies that markets are efficient) with behavioral economics, by applying the principles of evolution to financial interactions: competition, adaptation, and natural selection. [2]

  9. Theory of the firm - Wikipedia

    en.wikipedia.org/wiki/Theory_of_the_firm

    The First World War period saw a change of emphasis in economic theory away from industry-level analysis which mainly included analyzing markets to analysis at the level of the firm, as it became increasingly clear that perfect competition was no longer an adequate model of how firms behaved. Economic theory until then had focused on trying to ...

  1. Related searches evolution of marketing theory definition economics summary and analysis

    history of marketing and marketinghistory of marketing in europe
    history of marketing wikipediahistory of marketing in america