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WPP is a large holding company involved in communications, advertising, public relations, and other businesses. [15] It is considered the world's biggest advertising agency group. [40] WPP focuses on communications, experience, commerce, and technology.
The Big Six is the name colloquially given to the six largest advertising and public relations agencies in the world by revenue: Publicis, ...
As of 2017, Accenture Interactive was the world's sixth-largest ad agency, behind WPP, Omnicom, Publicis, Interpublic, and Dentsu. In 2019, it purchased David Droga 's Droga5 agency, the first major consultant acquisition of an ad agency.
Omnicom Group has struck a $13.25 billion all-stock deal to buy rival Interpublic Group, creating the world's largest advertising agency as traditional players look to better compete with Big Tech ...
Omnicom is taking over the Interpublic Group to create the world's largest ad-agency business. The deal is expected to generate annual cost savings of $750 million.
Omnicom is buying Interpublic Group in a stock-for-stock deal that will create the largest ad agency in the world with combined annual revenue of almost $26 billion. The names may be unfamiliar to ...
GroupM is a U.S. based media investment group of the multinational Holding company WPP plc.GroupM is the world's largest media buying agency, as of 2023. [3] [4]GroupM's headquarters are located at 3 World Trade Center, in Lower Manhattan, and the company has subsidiaries in Asia, Australia, North America, and the Europe, Middle East and Africa (EMEA) region.
Omnicom Group was ranked as one of the four largest advertising agencies in the world by The New York Times in 2002. [8] In 2014, Omnicom was considered the second largest advertising holding company by The Wall Street Journal. [9] The company employs more than 77,000 employees [10] in over 100 countries worldwide. [11] [12]