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Inditex created Lefties in 1993; the name is taken from the term leftovers and it was created to sell old Zara clothing. [21] In 1995, Inditex purchased the remaining Massimo Dutti shares and began expanding the brand to include a women's line. [22] In 1998, Inditex launched the Bershka brand that was aimed at urban hip fashion. [23]
Zara was established by Amancio Ortega Gaona in 1975. Their first shop was in central A Coruña, in Galicia, Spain, where the company is still based.They initially called it 'Zorba' after the classic 1964 film Zorba the Greek, but after learning there was a bar with the same name two blocks away, rearranged the letters to read 'Zara'.
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[21] [22] [23] In April 2017, Adore Me announced their newest swim collection, with 88 pieces for standard and plus-sized women. [24] Head of design, Helen Mears, formerly worked as head designer of the Angels brand at Victoria's Secret. [25] The brand has been compared to Zara regarding pricing and its practice of fast-fashion production.
A H&M store in Downtown Montreal. Fast fashion brands produce pieces to get the newest style on the market as soon as possible. [16] They emphasize optimizing certain aspects of the supply chain for the trends to be designed and manufactured quickly and inexpensively and allow the mainstream consumer to buy current clothing styles at a lower price.
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