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A poster circa 2000 concerning cannabis in the United States.. The National Youth Anti-Drug Media Campaign is a current US government health education campaign by the Office of National Drug Control Policy (ONDCP) within the Executive Office of the President of the United States with the goal to "influence the attitudes of the public and the news media with respect to drug abuse" and of ...
Reagan speaking at a "Just Say No" rally in Los Angeles, in 1987 "Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no.
DARE to Say No details the history of an anti-drug campaign that left an indelible mark on America. ... sense of keeping many kids from using drugs, Felker-Kantor argues the program was wildly ...
The campaign is notable for having been assessed in a 1999 controlled media research study, followed up by further research in 2008, to be a specific example of a PSA that actually increased teen use of cannabis by showing that it is "healthy experimentation, interesting to try, fun, and normal".
Above the Influence originated as a government-based campaign of the National Youth Anti-Drug Media Campaign conducted by the Office of National Drug Control Policy in the United States that included broad messaging to focus on substances most abused by teens, intended to deliver both broad prevention messaging at the national level and more targeted efforts at the local community level.
A poster produced in the early 1990s called "Famous Brains on Drugs" parodied the concept by having eggs appear in the frying pan in forms intended to remind the viewer of certain people. For instance, a pan labeled "Saddam Hussein" had an egg with a crosshair over it, and a pan labeled "Milli Vanilli" contained a box of imitation eggs. [10]
The Red Ribbon Campaign is an opportunity to send a consistent "Anti-Drug" message to young people. The comedian and actress, TV personality star Carol Burnett first referenced the NFP in an article about her daughter's drug use in a popular magazine ("Good Housekeeping"?), introducing thousands of parents to a nationwide effort at NFP's beginning.
WeGotYou is a 2015 antidrug media campaign funded by Partnership for Drug-Free Kids. It is unusual for being communicated primarily by emoji on billboards and other public media, [1] [2] [3] in an attempt to get the attention of teens and tweens. [4] American ad agency Hill Holliday created the campaign. [5]