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A tendency to use relatively unstructured data (…); An approach to theory that involves generating theories that are localised and context specific, rather than testing large-scale theories that seek to explain psychological process in all people (…); A tendency to use data-analysis practices that seek out themes in the data (…);
Content analysis is an important building block in the conceptual analysis of qualitative data. It is frequently used in sociology. For example, content analysis has been applied to research on such diverse aspects of human life as changes in perceptions of race over time, [35] the lifestyles of contractors, [36] and even reviews of automobiles ...
He also acknowledges an "overlap" of qualitative and quantitative content analysis. [7] Patterns are looked at more closely in qualitative analysis, and based on the latent meanings that the researcher may find, the course of the research could be changed. It is inductive and begins with open research questions, as opposed to a hypothesis. [8]
Data mining is a particular data analysis technique that focuses on statistical modeling and knowledge discovery for predictive rather than purely descriptive purposes, while business intelligence covers data analysis that relies heavily on aggregation, focusing mainly on business information. [4]
Computer-assisted (or aided) qualitative data analysis software (CAQDAS) offers tools that assist with qualitative research such as transcription analysis, coding and text interpretation, recursive abstraction, content analysis, discourse analysis, [1] grounded theory methodology, etc.
Coding reliability [4] [2] approaches have the longest history and are often little different from qualitative content analysis. As the name suggests they prioritise the measurement of coding reliability through the use of structured and fixed code books, the use of multiple coders who work independently to apply the code book to the data, the measurement of inter-rater reliability or inter ...
Consequently, grounded theory is a general method that can use any kind of data although grounded theory is most commonly applied to qualitative data. [14] [15] Most researchers oriented toward grounded theory do not apply statistical methods to the qualitative data they collect.
In the social sciences, coding is an analytical process in which data, in both quantitative form (such as questionnaires results) or qualitative form (such as interview transcripts) are categorized to facilitate analysis. One purpose of coding is to transform the data into a form suitable for computer-aided