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Major factors that influence the degree of conformity include culture, gender, age, size of the group, situational factors, and different stimuli. In some cases, minority influence, a special case of informational influence, can resist the pressure to conform and influence the majority to accept the minority's belief or behaviors. [7]
Latane's social impact theory posits that three factors influence the extent to which we conform to group norms: personal importance, immediacy, and size. [2] As the group becomes more important to a person, physically closer to him/her, and larger in number, Social Impact Theory predicts that conformity to group norms will increase.
Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but ...
The Asch conformity experiments are often interpreted as evidence for the power of conformity and normative social influence, [18] [19] [20] where normative influence is the willingness to conform publicly to attain social reward and avoid social punishment. [21]
Persuasion and the compliance techniques are particularly significant types of social influence since they utilize the respective effect's power to attain the submission of others. Compliance is significant because it is a type of social influence that affects our everyday behavior—especially social interactions.
Social Impact Theory was created by Bibb Latané in 1981 and consists of four basic rules which consider how individuals can be "sources or targets of social influence". [1] Social impact is the result of social forces, including the strength of the source of impact, the immediacy of the event, and the number of sources exerting the impact. [ 2 ]
Obedience, in human behavior, is a form of "social influence in which a person yields to explicit instructions or orders from an authority figure". [1] Obedience is generally distinguished from compliance, which some authors define as behavior influenced by peers while others use it as a more general term for positive responses to another individual's request, [2] and from conformity, which is ...
They argue that several factors may raise the influence of certain norms: [7] Legitimation: Actors that feel insecure about their status and reputation may be more likely to embrace norms. Prominence : Norms that are held by actors seen as desirable and successful are more likely to diffuse to others.