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Robux can be used to purchase virtual items that the player can use on their virtual character (or "avatar") on the platform, or access experiences that requirement payment. [1] As with games, avatar items on Roblox are mainly user-generated, [7] though most items on the platform were made by Roblox themselves for most of the platforms history. [8]
The move is a minor departure from Roblox's successful and longstanding business model of free-to-play games, with a focus on purchases of its in-game currency "Robux", which is used to buy items ...