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Words cannot describe how sorry I am for your loss. I can’t imagine your pain and grief at this time. Don't hesitate to rely on our friendship as a source of comfort and strength.
Condolences (from Latin con (with) + dolore (sorrow)) are an expression of sympathy to someone who is experiencing pain arising from death, deep mental anguish, or misfortune. [2] When individuals condole, or offer their condolences to a particular situation or person, they are offering active conscious support of that person or activity. This ...
The four alternative models of advertising attitude explain how antecedent variables related to advertising outcomes are mediated by attitude toward advertising. These models are named the affect transfer, dual mediation, reciprocal mediation, and independent influences hypotheses. Model 1. The affect transfer hypothesis (ATH).
You are using still-warm bodies as props in a political marketing campaign — how noble! According to Mark Tapson of the David Horowitz Freedom Center , the "value of thoughts and prayers is that they help victims and survivors get through an atrocity or tragedy by offering compassion, solace, and encouragement, and by invoking divine healing."
Adding a decoy may affect consumer preference. In marketing, the decoy effect (or attraction effect or asymmetric dominance effect) is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. [1]
Evangelism marketing applies to any kind of product. Technology evangelism is the evangelism marketing of a tool.; Platform evangelism is the evangelism marketing of the opportunity to create complementary goods for a multi-sided platform, which also involves non-marketing functions such as regulation of the platform's commercial ecosystem to maximize network effects.
Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.
Altercasting is a theory created by Eugene Weinstein and Paul Deutschberger in 1963. [1] The theory relies on the concept of persuasion.The goal of altercasting is to project an identity onto another person in order to meet one's own goals. [2]