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Most corporate advertisements are short, memorable phrases, often between three and five words. [2] Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversation and increase memorability. [3] Slogans often unify diverse corporate advertising pieces across different mediums. [2]
Researchers tend to use "categorization theory" as their fundamental theory to explore the effects of brand extension. [18] [19] When consumers are faced with thousands of products to choose amongst, they are not only initially confused, but try to categorise by brand association or image given their knowledge and previous experience.
Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing the message strategy, and evaluating the overall ...
This article by the BBC is an example of the term being used generically. Doshirak: Instant noodles: Paldo Co. Ltd., previously Korea Yakult: Used in Russia to refer to any kind of instant noodles. [100] Dremel: Rotary Tool: Robert Bosch GmbH: Small handheld rotary tools are often called dremels or dremel clones. [citation needed] Durex
An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.
This list of advertising awards is an index to articles about notable awards given to the advertising industry. The list is organized by the home country of the sponsor, although most awards are not limited to one country. The list is restricted to the advertising industry, as opposed to trade organizations, film and music festivals, and so on ...
With both alternatives often equally unpalatable, many companies choose the third option of launching a fighter brand. When the strategy works, a fighter brand not only defeats a low-priced competitor, but also opens up a new market. The Celeron microprocessor is a case study of a successful fighter brand.
Australia has five advertising campaign principles. First, campaigns should be relevant to government responsibilities. Secondly, campaign materials in advertising should be presented in an objective, fair and accessible manner and be designed to meet the objectives of the campaign. Facts presented should be accurate and verifiable.