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2. Page layout - Wikipedia

   en.wikipedia.org/wiki/Page_layout

   Grids and templates are page layout design patterns used in advertising campaigns and multiple-page publications, including websites. A grid is a set of guidelines, able to be seen in the design process and invisible to the end-user/audience, for aligning and repeating elements on a page. A page layout may or may not stay within those ...

3. Comprehensive layout - Wikipedia

   en.wikipedia.org/wiki/Comprehensive_layout

   In graphic design and advertising, a comprehensive layout or comprehensive, usually shortened to comp, is the page layout of a proposed design as initially presented by the designer to a client, showing the relative positions of text and illustrations before the final content of those elements has been decided upon. The comp thus serves as a ...

4. Column inch - Wikipedia

   en.wikipedia.org/wiki/Column_inch

   In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example, 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.

5. Newspaper display advertising - Wikipedia

   en.wikipedia.org/wiki/Newspaper_display_advertising

   In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.

6. Double truck - Wikipedia

   en.wikipedia.org/wiki/Double_truck

   This creates a rather confusing arrangement of pages. For example, in a 16-page newspaper, which uses 4 sheets of paper, the pages are arranged as follows: SHEET A FRONT: Pages 16 and 1; SHEET A BACK: Pages 2 and 15; SHEET B FRONT: Pages 14 and 3; SHEET B BACK: Pages 4 and 13; SHEET C FRONT: Pages 12 and 5; SHEET C BACK: Pages 6 and 11

7. Advertising - Wikipedia

   en.wikipedia.org/wiki/Advertising

   Advertising research is a specialized form of research that works to improve the effectiveness and efficiency of advertising. It entails numerous forms of research which employ different methodologies. Advertising research includes pre-testing (also known as copy testing) and post-testing of ads and/or campaigns.

8. Remove Banner Ads with Ad-Free AOL Mail | AOL Products

   www.aol.com/products/utilities/ad-free-mail

   Ad-Free AOL Mail offers you the AOL webmail experience minus paid ads, allowing you to focus on your inbox without distractions, for just $4.99 per month. Get Ad-Free AOL Mail Get a more ...

9. White space (visual arts) - Wikipedia

   en.wikipedia.org/wiki/White_space_(visual_arts)

   In page layout, illustration and sculpture, white space is often referred to as negative space.It is the portion of a page left unmarked: margins, gutters, and space between columns, lines of type, graphics, figures, or objects drawn or depicted, and is not necessarily actually white if the background is of a different colour.