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In 2013, Red Bull had their team driver Ricky Johnson haul one of his Pro 4 short course trucks across the United States from California to Mount Snow in Vermont for an exhibition on the ski slopes. [2] [3] Red Bull filmed the exhibition and the video was popular enough that they decided to turn it into a competition. [3] Ski slopes at Sunday River
Pettit is a big mountain skier who has appeared in many popular ski movies. He is managed by Superheroes Management [2] Pettit was signed by Red Bull at the age of 13 becoming their youngest athlete ever.
Red Bull 400 is a world series founded by Red Bull in 2011, the steepest global 400 m uphill sprint. Competitors from all over the world run from the bottom to the top of ski jumping and ski flying hills , beating the total distance of 400 metres (1312 ft) with max incline angle of 37 degrees (75%).
Shiffrin has been the subject of long-form documentary videos. She is often featured in Outside's In Search of Speed, including in 2015, [118] 2017 [119] and 2018. [119] After covering Shiffrin's training regimen in 2017, [120] Red Bull in 2018 produced the 48-minutes long documentary Peak Season: The Determination of Mikaela Shiffrin.
Hall is the co-founder of Inspired Media Concepts, a film and record company that focuses on rasta music and producing ski movies and webisodes. After an 11-year relationship, Red Bull dropped their sponsorship of Tanner Hall at the Red Bull High Performance ski camp in New Zealand on August 29, 2012. [8]
Despite videos of him training in a racing suit that circulated in December 2020, Hirscher insisted that he was not returning to competitive skiing. [31] In 2021 Hirscher developed and launched a brand of skis called Van Deer, that was later renamed to Van Deer-Red Bull in a partnership with Red Bull.
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Ultimate Rush is a 2011/2012 documentary television series produced by the Red Bull Media House in association with Matchstick Productions.It is also marketed as a combination of stupendous action sports endeavour, coupled with a cinematic-approach to storytelling.