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In the 1950s, Bristol-Myers saturated women's periodicals with a broad-based monthly ad placement campaign for Ipana. Magazines such as Better Homes and Gardens, True Stories, and McCall's were targeted to cover the broad range of women's interests; however, the campaign all but ignored men's magazines, and this weakened the brand by leaving the perception that Ipana was a product for women ...
Striped toothpaste was invented by Leonard Marraffino in 1955. The patent (US patent 2,789,731 , issued 1957) was subsequently sold to Unilever , which marketed the novelty under the Stripe brand-name in the early 1960s.
Ipana [24] a popular toothpaste during the 20th century, first introduced in 1901 by Bristol-Myers of New York. The brand is now owned by Maxill Inc. of Canada. The famous Disney-created mascot named Bucky Beaver joined the Ipana marketing efforts in the 1950s. [citation needed] Jāsön [25] offers toothpaste among a variety of other personal ...
Colgate Dental Cream (toothpaste) with Gardol c. 1950s Colgate is an American brand principally used for oral hygiene products such as toothpastes , toothbrushes , mouthwashes and dental floss . Manufactured by Colgate-Palmolive , Colgate's oral hygiene products were first sold by the company in 1873, sixteen years after the death of the ...
In 1950, Nebergall was offered and took a position at Indiana University Department of Chemistry as an assistant professor. [7] It was here that he was introduced to Joseph C. Muhler, DDS, who was working on a Ph.D. in chemistry. [8] While Muhler was in dental school at IU he had begun research in the use of fluoride to reduce dental carries.
An advertisement for Gleem toothpaste, featuring GL-70, from Time magazine's March 31, 1958, issue. Gleem was positioned in 1952 as a competitor to top Colgate's then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. [4] The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the terrible 10 in May 1963. [5]
The application for a design patent for his "Hutson toothbrush" was filed on January 13, 1950, and U.S. Design Patent No. 160,604 was granted on October 24 the same year. [ 8 ] In 1958, he was granted a utility patent for a "mouthbrush" having fine, soft, flat-ended nylon bristles, and a similar appearance to the 1950 design. [ 9 ]
Pepsodent was a very popular brand before the mid-1950s, but its makers were slow to add fluoride to its formula to counter the rise of other highly promoted brands such as Crest and Gleem toothpaste by Procter & Gamble, and Colgate's eponymous product; sales of Pepsodent subsequently plummeted. Today Pepsodent is a "value brand" marketed ...