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Sylvester never appeared in commercials for 9Lives canned cat food and by 1986, he would be replaced by Morris for the dry food packaging and advertising. In February 2023, 9lives, along with many other pet food brands such as Gravy Train, and Kibbles 'n Bits, was sold to Post Consumer Brands for approximately 1.2 billion dollars. [6] [7]
Lifestyle Pets never submitted their scientific claims for peer review. [1] [3] [16] In addition, the company was quite secretive.In a 2006 interview with the San Diego Union-Tribune, the CEO at the time would not say where the company was located, how it was funded, how many people it employed, how many cats it had produced, or even where the cats were housed.
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