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Culture theory is the branch of comparative anthropology and semiotics that seeks to define the heuristic concept of culture in operational and/or scientific terms.
Visual culture is the aspect of culture expressed in visual images. Many academic fields study this subject, including cultural studies , art history , critical theory , philosophy , media studies , Deaf Studies , [ 1 ] and anthropology .
Traditional art history has also placed great emphasis on the individual style, sometimes called the signature style, [28] of an artist: "the notion of personal style—that individuality can be uniquely expressed not only in the way an artist draws, but also in the stylistic quirks of an author's writing (for instance)— is perhaps an axiom ...
Since the introduction of co-cultural theory in "Laying the foundation for co-cultural communication theory: An inductive approach to studying "non-dominant" communication strategies and the factors that influence them" (1996), Orbe has published two works describing the theory and its use as well as several studies on communication patterns and strategies based on different co-cultural groups.
Equally is the debate where architecture should be based on traditional topology and design styles i.e. classical and vernacular base architecture or if it should be an expression of its time. The same issues are indicated within the industrial design domain where it has been debated if retro design should be accepted or not as good design.
Cultural authenticity: A carved-wood bulul is a stylized representation of an ancestor that gains power from the presence of an ancestral spirit. Dating from the 15th century, bulul figurines guarded the community's rice crop, feature in traditional ceremonies, and are souvenirs sold to tourists to the Philippine Islands.
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Cultural probes can be used for idea generation, inspiration, values and dreams in a design process. The technique is about opening up the design space, instead of narrowing it. Cultural probes aim to seek out subjective thoughts, values and dreams and surprise and uncertainty is a key value.