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Today, Jovani Fashion remains family owned and has grown to a 50-person company. Its website says it serves over 2,000 retailers worldwide. [4] Its retailers include Neiman Marcus. [5] The company produces over 1000 new designs annually. Jovani has expanded to include bridal, homecoming, cocktail, evening dress collections and a custom couture ...
The company started as a ten-person operation, designing and manufacturing fifteen styles of dresses for specialty boutiques. Jovani Fashion began primarily as an evening wear company but explored other markets in 1990, such as the growing prom and cocktail trends. By 1992, Jovani’s popularity had increased and business was booming.
An evening gown, evening dress or gown is a long dress usually worn at formal occasions. [1] The drop ranges from ballerina (mid-calf to just above the ankles), tea (above the ankles), to full-length. Such gowns are typically worn with evening gloves. Evening gowns are usually made of luxurious fabrics such as chiffon, velvet, satin, or organza.
In western countries, a "formal" or white tie dress code typically means tailcoats for men and full-length evening dresses with opera-length gloves for women. A most formal dress for women are full-length ball or evening gowns with evening gloves. Some white tie functions also request that the women wear long gloves past the elbow.
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