Search results
Results from the WOW.Com Content Network
The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge. The editor-in-chief is Mark Tadajewski (University of York). It is the official journal of the United Kiingdom's Academy of Marketing [1] and was established in 1985 by ...
Audience segmentation is widely accepted as a fundamental strategy in communication campaigns to influence health and social change. [4] Audience segmentation makes campaign efforts more effective when messages are tailored to the distinct subgroups and more efficient when the target audience is selected based on their susceptibility and ...
SAGE Publishing was a founding member of the Open Access Scholarly Publishers Association (OASPA) when it was established in 2008. [13] In November 2013, OASPA reviewed SAGE's membership after the Journal of International Medical Research accepted a false and intentionally flawed paper created and submitted by a reporter for the journal Science as part of a "sting" to test the effectiveness of ...
Journal of Creative Communications; Journal of Marketing; Journal of Marketing Management; Journal of Marketing Research; Journal of Marketing Theory and Practice; Journal of Nonprofit & Public Sector Marketing; Journal of Personal Selling & Sales Management; Journal of Place Management and Development; Journal of Public Policy & Marketing
All submissions go through a pre-publication review by a member of the board of academic editors, who can elect to seek an opinion from an external reviewer. In January 2010, the journal was included in the Journal Citation Reports and received its first impact factor of 4.4. Its 2023 impact factor is 2.9.
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
The YouTube Next Lab and Audience Development Group, founded as Next New Networks, is a company based in New York City.Next New was launched in March 2007 by founders Fred Seibert & Emil Rensing, and co-founders Herb Scannell, Timothy Shey and Jed Simmons with $8 million in funding from investors including Spark Capital. [1]
The European Journal of Marketing is a peer-reviewed academic journal covering the field of marketing. It is published by Emerald Group Publishing and the editor-in-chief is Greg W. Marshall (Rollins College). The journal was established in 1967. Since 2021, the journal publishes 13 issues per year, one of them an open access issue.