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ITC Benguiat Gothic is a sans-serif variant for the original serif font family. Both faces are loosely based upon typefaces of the Art Nouveau period but are not considered academic revivals. The face follows ITC's design formulary of an extremely high x-height, combined with multiple widths and weights.
[citation needed] Among the company's notable type designers was Ed Benguiat the creator of Tiffany and Benguiat fonts. ITC's revival designs frequently followed a formulary of increased x-height, multiple weights from light to ultra bold, multiple widths and unusual ligature combinations, sometimes with alternate characters such as swashes.
ITC Avant Garde Gothic is a geometric sans serif font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, and then he and Tom Carnase, a partner in Lubalin's design firm, worked together to transform the idea into a full-fledged typeface.
ITC Bauhaus was designed by Ed Benguiat and Victor Caruso in 1975. Inheriting the simple geometric shapes and monotone stroke weights of Herbert Bayer's universal, it includes separate upper and lowercase characters. Five weights of Roman fonts were made for this family. Unlike the earlier ITC Ronda, the letters have open instead of closed ...
In 1967 Ed Benguiat licensed the design from ATF and re-drew the face for Photo-Lettering Inc. When the International Typeface Corporation (ITC) was formed in 1971 it not only issued this design as ITC Souvenir but hired Benguiat to draw additional weights. He even added swashes for each variant, thus increasing its attractiveness.
Unlike Benguiat's earlier, pre-computer work, the family uses extensive OpenType programming to replicate the feel of custom lettering or manual phototypesetting, similar to classic film posters and record sleeves. Some of the fonts in this collection included Ed Brush, Ed Gothic, Ed Interlock, Ed Roman, Ed Script, PL Benguiat Frisky. [22] [23 ...
ITC Bookman is a revival designed by Ed Benguiat in 1975, for the International Typeface Corporation. Benguiat developed a full family of four weights plus complementary cursive designs: unlike previous Bookman versions, these are true italics in which the letters take on handwriting forms.
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