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Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
Television channels of differing geographical regions and channel topics vary in their general appearance. The free-to-air terrestrial channel of 8TV since a major redesign on 8 April 2022 with relatively different news screen interfaces with 8TV having a much more complex layout containing a double news ticker for news information.
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Another type of advertisement shown increasingly, mostly for advertising TV shows on the same channel, is an ad overlay at the bottom of the TV screen, which blocks out some of the picture. "Banners", or "Logo Bugs", as they are called, are referred to by media companies as Secondary Events (2E).
In March 2019, YouTube TV launched in Glendive, Montana, thus making the service available in all 210 American television markets. [13] On April 10, 2019, YouTube TV added nine networks owned by Discovery, Inc. (including Discovery Channel, HGTV, Food Network, TLC, Animal Planet and OWN), bringing the service's lineup up to 70 channels. [14]
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A digital on-screen graphic, digitally originated graphic (DOG, bug, [1] network bug, or screenbug) is a watermark-like station logo that most television broadcasters overlay over a portion of the screen area of their programs to identify the channel.
The most commonly used material is a heavy weight vinyl known as PVC (polyvinyl chloride). The weights of the different banner substrates range from as light as 9 ounces per square yard (310 g/m 2) to as heavy as 22 oz/sq yd (750 g/m 2), and may be double- or single-sided.
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