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Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
The most commonly used material is a heavy weight vinyl known as PVC (polyvinyl chloride). The weights of the different banner substrates range from as light as 9 ounces per square yard (310 g/m 2) to as heavy as 22 oz/sq yd (750 g/m 2), and may be double- or single-sided.
Neon lighting quickly became a popular fixture in outdoor advertising. The signs – dubbed "liquid fire" – were visible in daylight; people would stop and stare. [ 21 ] What may be the oldest surviving neon sign in the United States, still in use for its original purpose, is the sign "Theatre" (1929) at the Lake Worth Playhouse in Lake Worth ...
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The Goodyear Blimp uses branding and animated lighting displays. Aerial advertising is a form of advertising that incorporates the use of flogos, [1] manned aircraft, [2] or drones [3] to create, transport, or display, advertising media. [4]
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Formats include static banners, pop-ups, videos, and floating units. Customers can click on the ad to respond directly to the message or to find more detailed information. According to research by eMarketer , Display Advertising, including Social Media display ads, was 45.9% of all ad spending in 2018 and is expected to grow to 60.5% of ad ...
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