Search results
Results from the WOW.Com Content Network
These four rules were: Go for quantity: This rule is a way of enhancing divergent production, aiming at facilitation of problem solution through the maxim quantity breeds quality. The assumption is that the greater the number of ideas generated the bigger the chance of producing a radical and effective solution. [citation needed]
Group activities in this stage are typically called brainstorming. There are four basic rules in brainstorming. [3] These are intended to reduce the social inhibitions that occur in groups and therefore stimulate the generation of new ideas. The expected result is a dynamic synergy that will dramatically increase the creativity of the group.
6-3-5 Brainwriting is a particular form of brainstorming through the medium of graphics; [3] in particular, it is classified under the intuitive and progressive methodologies as it involves driving inspiration from other members in a cyclical way. [4]
The principle is also used in business and other organizations for improving the effectiveness of the brainstorming process, fosters effective communication, and encourages the free sharing of ideas. [4] The "Yes, and ..." rule is complemented by the "No, but ..." technique, which serves to refine and challenge ideas in a constructive manner.
Alex Faickney Osborn (May 24, 1888 – May 5, 1966) was an American advertising executive and the author of the creativity technique named brainstorming. Founding of BBDO [ edit ]
4. Pageant Queen and jelly bean 5. Rapper and a flapper 6. Gumball machine and Dairy Queen 7. Snowflake and a birthday cake 8. Chimney sweeper and beekeeper 9. Unicorn and newborn 10. Wine bottle ...
Osborn, Alex F. (1953). Applied Imagination: Principles and Procedures of Creative Problem Solving.New York: Charles Scribner's Sons, 1953. OCLC 641122686 [6]. Revised edition, New York, Scribner, 1957 OCLC 1381383
People in interactive, brainstorming groups generally produce fewer and less creative ideas than they would have if they were working individually. [1] Production blocking, the tendency for one individual during a group discussion to block or inhibit other people from offering ideas, is a major reason for this.