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Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of an advertisement. [ 1 ]
Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
AdMob is a mobile advertising subsidiary of Google, originally founded by the Syrian entrepreneur Omar Hamoui. [1] The name AdMob is a portmanteau for " advertising on mobile ". It was incorporated on April 10, 2006 [ 2 ] [ 3 ] while Hamoui was in business school at Wharton School . [ 4 ]
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.
Google Ad Manager (GAM) is an online ad exchange platform for companies or individuals. This online server allows a company or person to manage their inventory of ads, the audiences those ads serve, and allows them to check the performance of the ads they are running, and allows them to manage the buying and selling of their ads by other networks. [11]
In the mid 1990s, the Committee for the Development of the Debt Market had studied and recommended the development of a benchmark rate for the call money markets in India. Accordingly, National Stock Exchange of India (NSE) developed and launched the NSE Mumbai Inter-Bank Bid Rate ( MIBID ) and NSE Mumbai Inter-bank Offer Rate (MIBOR) for the ...
The count rates of cps and cpm are generally accepted and convenient practical rate measurements. They are not SI units , but are de facto radiological units of measure in widespread use. Counts per minute (abbreviated to cpm) is a measure of the detection rate of ionization events per minute.
The annual inflation rate in India was recorded at 6.95% in 2023. Historically, from 1960 until 2023, the annual inflation rate in India averaged 7.37% reaching an all-time high of 28.60% in 1974 and a record low of -7.63% in 1976. The inflation rate for Primary Articles is currently at 9.8% (as of 2012).