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The Lorillard hogshead in 1789 featuring a Native American smoking Lorillard Snuff Mill, built 1840, photo 1936. The company was founded by Pierre Abraham Lorillard in 1760. In 1899, the American Tobacco Company organized a New Jersey corporation called the Continental Tobacco Company, which took a controlling interest in many small tobacco companies. [4]
Pierre Abraham Lorillard (1742 – 1776) was a French-American tobacconist who founded the business which developed into the Lorillard Tobacco Company, which claimed to be the oldest tobacco firm in the United States and in the world. [1] [2] His name is also sometimes given as Peter Abraham Lorillard, [3] Peter Lorillard and Pierre Lorillard I.
In the 1960s, Lorillard specifically targeted African Americans to sell Newport cigarettes. [ citation needed ] Lorillard increased its African American market budget by 87% over 1968 due to increased efforts marketing its menthol cigarette , Newport, to the African American market.
What: Shares of cigarette maker Lorillard (NYS: LO) Although we don't believe in timing the market or panicking over market movements, we do like to keep an eye on big changes -- just in case they ...
For the first time, the FDA has authorized the marketing of a new tobacco product via its substantial equivalence (SE) pathway, opening the door for Lorillard to begin selling its new Newport Non ...
Menthol cigarettes are a sensitive issue. The sale of menthol products and the health risks these products pose have been taboo subjects in the tobacco industry for some time now. However, the ...
In 1970, Congress banned all tobacco advertising from TV and radio. The following year, Lorillard introduced Maverick, its first new full-flavor cigarette since Old Gold, making heavy use of free samples. Also, as part of its venture in alternative forms of advertising, early in the 1970s Lorillard tried advertising Kent and True in paperback ...
Based on the aggregated intelligence of 180,000-plus investors participating in Motley Fool CAPS, the Fool's free investing community, cigarette specialist Lorillard has earned a respected four ...