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The Lorillard hogshead in 1789 featuring a Native American smoking Lorillard Snuff Mill, built 1840, photo 1936. The company was founded by Pierre Abraham Lorillard in 1760. In 1899, the American Tobacco Company organized a New Jersey corporation called the Continental Tobacco Company, which took a controlling interest in many small tobacco companies. [4]
In 1966, Lorillard spent $36.4 million advertising its products, with Kent the most heavily advertised at $15.5 million. Almost half of the Kent money went to network TV. Runner-up media included magazines, spot TV and spot radio. Lorillard's No. 2 cigarette brand in terms of spending was Newport, its chief menthol entry. Measured media ...
Lorillard is considered by many to be one of the US' better tobacco companies. Indeed, unlike the situation at peers Altria and Reynolds American , the volume of cigarettes sold by Lorillard is ...
Pierre Abraham Lorillard (1742 – 1776) was a French-American tobacconist who founded the business which developed into the Lorillard Tobacco Company, which claimed to be the oldest tobacco firm in the United States and in the world. [1] [2] His name is also sometimes given as Peter Abraham Lorillard, [3] Peter Lorillard and Pierre Lorillard I.
The tobacco industry continues to be under pressure, with most companies posting not-so-satisfactory results. However, Lorillard reported exceedingly healthy results in its recent quarter.
For the first time, the FDA has authorized the marketing of a new tobacco product via its substantial equivalence (SE) pathway, opening the door for Lorillard to begin selling its new Newport Non ...
Menthol cigarettes are a sensitive issue. The sale of menthol products and the health risks these products pose have been taboo subjects in the tobacco industry for some time now. However, the ...
An old pack of Kent Ultras from South Africa. Widely recognized by many as the first popular filtered cigarette, Kent was introduced by the Lorillard Tobacco Company in 1952 [3] around the same time a series of articles entitled "cancer by the carton", published by Reader's Digest, [4] scared American consumers into seeking out a filter brand at a time when most brands were filterless.