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  2. False consensus effect - Wikipedia

    en.wikipedia.org/wiki/False_consensus_effect

    In psychology, the false consensus effect, also known as consensus bias, is a pervasive cognitive bias that causes people to "see their own behavioral choices and judgments as relatively common and appropriate to existing circumstances". [1]

  3. Universal law of generalization - Wikipedia

    en.wikipedia.org/.../Universal_law_of_generalization

    Bird with earthworm: Shepard gives example of bird using "generalization," based on experience with one previous worm, to decide if another worm is edible. The universal law of generalization is a theory of cognition stating that the probability of a response to one stimulus being generalized to another is a function of the “distance ...

  4. List of fallacies - Wikipedia

    en.wikipedia.org/wiki/List_of_fallacies

    For example, oxygen is necessary for fire. But one cannot assume that everywhere there is oxygen, there is fire. A condition X is sufficient for Y if X, by itself, is enough to bring about Y. For example, riding the bus is a sufficient mode of transportation to get to work.

  5. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    Usually for advertising rather than political purposes, sexual arousal may also be used. For example, a message promoting a brand of motorcycles to a male target audience may also include sexually attractive bikini-clad women within the advertisement, to make the product more appealing to the audience by targeting sexual desires. However, some ...

  6. Glittering generality - Wikipedia

    en.wikipedia.org/wiki/Glittering_generality

    In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason.

  7. Stereotypes in consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Stereotypes_in_Consumer...

    For example, by knowing that one’s consumption partner is male, an individual may assume that he enjoys Star Wars, beer, car magazines, and sporting events. Armed with this knowledge, a consumer can convey a considerate and friendly image by tailoring his or her product choices to serve the preferences of the consumption partner.

  8. Statistical syllogism - Wikipedia

    en.wikipedia.org/wiki/Statistical_syllogism

    For example: Almost all people are taller than 26 inches; Gareth is a person; Therefore, Gareth is taller than 26 inches; Premise 1 (the major premise) is a generalization, and the argument attempts to draw a conclusion from that generalization. In contrast to a deductive syllogism, the premises logically support or confirm the conclusion ...

  9. Status generalization - Wikipedia

    en.wikipedia.org/wiki/Status_generalization

    The concept of status generalization can be applied to groups that are assembled to perform a task. A group member's external status (race, age, gender, or occupation), as opposed to his or her skill, may determine their roles within the group. [1] Julian Oldmeadow, Michael Platow, and Margaret Foddy state: