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Bird with earthworm: Shepard gives example of bird using "generalization," based on experience with one previous worm, to decide if another worm is edible. The universal law of generalization is a theory of cognition stating that the probability of a response to one stimulus being generalized to another is a function of the “distance ...
A long sentence completion test is the Forer Sentence Completion Test, which has 100 stems. The tests are usually administered in booklet form where respondents complete the stems by writing words on paper. The structures of sentence completion tests vary according to the length and relative generality and wording of the sentence stems.
Usually for advertising rather than political purposes, sexual arousal may also be used. For example, a message promoting a brand of motorcycles to a male target audience may also include sexually attractive bikini-clad women within the advertisement, to make the product more appealing to the audience by targeting sexual desires. However, some ...
An example of trait psychology development (stages): Singling out the types of love as psychology of traits. In the Antique time the typology of the kinds of love was very popular, these comprised: Eros – a passionate physical and emotional love based on aesthetic enjoyment; stereotype of romantic love
Greater likelihood of recalling recent, nearby, or otherwise immediately available examples, and the imputation of importance to those examples over others. Bizarreness effect: Bizarre material is better remembered than common material. Boundary extension: Remembering the background of an image as being larger or more expansive than the ...
A schema is a script that has the potential to lack the specificity of the sequence of events. A schema being a script is when there is an ordering to it that requires action, an example of that being the process of starting up a car (get in, put on your seatbelt, turn the car on, turn off the emergency brake, etc.).
In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason.
Advertising displays in Times Square, New York. The most obvious application of the mere-exposure effect is in advertising, but research on its effectiveness at enhancing consumer attitudes toward particular companies and products has been mixed. One study tested the mere-exposure effect with banner ads on a computer screen. College-age ...