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  2. Click-through rate - Wikipedia

    en.wikipedia.org/wiki/Click-through_rate

    Click-through rate (CTR) is the ratio of clicks on a specific link to the number of ... The average click-through rate of 3% in the 1990s declined to 2.4%–0.4% by ...

  3. Evaluation measures (information retrieval) - Wikipedia

    en.wikipedia.org/wiki/Evaluation_measures...

    Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

  4. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Average page view duration - Average amount of time that visitors spend on an average page of the site. Click - "refers to a ... Click-through rate is the ratio of ...

  5. Click tracking - Wikipedia

    en.wikipedia.org/wiki/Click_tracking

    Click tracking is when user click behavior or user navigational behavior is collected in order to derive insights and fingerprint users. [ 1 ] [ 2 ] Click behavior is commonly tracked using server logs which encompass click paths and clicked URLs (Uniform Resource Locator).

  6. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric. The quality and placement of the advertisement will affect click through rates and the resulting total pay-per-click cost. [citation needed]

  7. Mortgage and refinance rates for Dec. 24, 2024: Average rates ...

    www.aol.com/finance/mortgage-and-refinance-rates...

    Average mortgage rates inch higher across popular terms as of Tuesday, December 24, 2024, pushing the 30-year fixed rate to 7.00% nearly a week after the Federal Reserve announced a third ...

  8. Cost per mille - Wikipedia

    en.wikipedia.org/wiki/Cost_per_mille

    A hybrid Cost-per-Click (CPC) auction calculated by multiplying the CPC times the click-through rate (CTR), and multiplying that by one thousand. (Represented by: (CPC x CTR) x 1000 = eCPM.) This monetization model is used by Google to rank site-targeted CPM ads (in the Google content network) against keyword-targeted CPC ads (Google AdWords ...

  9. Website monetization - Wikipedia

    en.wikipedia.org/wiki/Website_monetization

    Pay per click or PPC (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results. The advertiser then pays for every click that is ...