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The Rome Business School was founded in 2011 in Rome, Italy by Antonio Ragusa and its campus is located in Via Giuseppe Montanelli, 5, Rome. The school launched its activities by offering training and post-graduate Master courses in the field of marketing and other managerial competencies such as Human Resources.
Circle chart of values in the theory of basic human values [1] The theory of basic human values is a theory of cross-cultural psychology and universal values developed by Shalom H. Schwartz. The theory extends previous cross-cultural communication frameworks such as Hofstede's cultural dimensions theory. Schwartz identifies ten basic human ...
The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
For example, ROMI could be used to determine the incremental value of marketing as it pertains to increased brand awareness, consideration or purchase intent. In this way both the longer-term value of marketing activities (incremental brand awareness, etc.) and the shorter-term revenue and profit can be determined.
Matrix management is an organizational structure in which some individuals report to more than one supervisor or leader—relationships described as solid line or dotted line reporting, also understood in context of vertical, horizontal & diagonal communication in organisation for keeping the best output of product or services.
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The contemporary marketing mix which has become the dominant framework for marketing management decisions was first published in 1984. [3] In services marketing, an extended marketing mix is used, typically comprising the 7 Ps (product, price, promotion, place, people, process, physical evidence), made up of the original 4 Ps extended by ...
Hofstede's cultural dimensions theory. Comparison of 4 countries: US, China, Germany, and Brazil in all 6 dimensions of the model. Hofstede developed his original model as a result of using factor analysis to examine the results of a worldwide survey of employee values by International Business Machines between 1967 and 1973. It has been ...
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