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  2. Tesla Could Be the Best Marketing Company in the World - AOL

    www.aol.com/finance/tesla-could-best-marketing...

    The Motley Fool has positions in and recommends Tesla. The Motley Fool has a disclosure policy . Parkev Tatevosian is an affiliate of The Motley Fool and may be compensated for promoting its services.

  3. Tesla Is Positioning Itself to Become the Largest Car Maker - AOL

    www.aol.com/tesla-positioning-itself-become...

    Tesla (NASDAQ: TSLA) is arguably one of the most successful companies in the last decade, turning around its business from the brink of bankruptcy to become one of the most-profitable car ...

  4. Perceptual mapping - Wikipedia

    en.wikipedia.org/wiki/Perceptual_mapping

    Perceptual maps, also known as market maps, usually have two dimensions but can be multi-dimensional or use multiple colours to add an extra variable. They can be used to identify gaps in the market and potential partners or merger targets as well as to clarify perceptual problems with a company's product.

  5. Tesla, Inc. - Wikipedia

    en.wikipedia.org/wiki/Tesla,_Inc.

    Tesla, Inc. (/ ˈ t ɛ s l ə / ⓘ TESS-lə or / ˈ t ɛ z l ə / TEZ-lə [a]) is an American multinational automotive and clean energy company. Headquartered in Austin, Texas, it designs, manufactures and sells battery electric vehicles (BEVs), stationary battery energy storage devices from home to grid-scale, solar panels and solar shingles, and related products and services.

  6. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2 ]

  7. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars. [4] The marketing ...

  8. Black bakery owner jilted by Tesla credits Elon Musk effect ...

    www.aol.com/finance/black-bakery-owner-jilted...

    Getting jilted by Elon Musk’s Tesla wasn’t such a bad thing after all.. Last week, a bakery owner in San Jose, Calif., slammed the electric-vehicle maker for ordering $16,000 of pies and then ...

  9. Market segmentation - Wikipedia

    en.wikipedia.org/wiki/Market_segmentation

    Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...